The advertisements that Stetson Cologne has created really draw my attention. <http://www.stetsoncologne.com/>. Their new ads are all done by New England quarterback, Tom Brady. Personally, I think the star is very hot, which immediately makes me look at Stetson Cologne. I think the audience is male and females. Using Tom Brady as their model, males may want to buy the cologne to use in hopes that they can look like Tom Brady. Women would want to buy the cologne for their boyfriend in hopes that they will look like Tom Brady.
I think that the claim is clearly stated in the advertisement as well. They used a good looking and talented man to advertise a product, which draws in the eyes of both males and females.
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