swa #6

In the second MAC advertisement, MAC 1994 their main claim/argument is that MAC is better than windows. The man in the video goes on to tell why MAC is better and how you would be better off with a MAC than a pc. Their target audience, I would say are people business people, or people who are on the computers a lot. More than likely, they arent aiming at college students, because most college students have laptops and buy for price, not quality. Business people/professionals care a lot about the computer they are buying and which one will work better. You can tell the commercial/advertisement is old, because it is very boring and plain. Commercials now aim to grab peoples attentions more. You can also tell how old it is from the looks of the computers, and the fact that most people these days are buying laptops, not big Pcs.

In the third MAC advertisement, the MAC love one, they used a slightly different approach than the first one did. In the first one, they talked about windows, and how MAC is better than windows, but in the MAC love one, they didn't talk about any other computers besides MAC. They said that the virus could not replicate itself on the macintosh operating system. But they got their point across without saying how bad another computer system is. You can also tell that the advertisement is newer and more up-to date just from the coloring how the commerical itself is set up.